http://www.sakagaze.blogspot.com is the blog address for some of the cool and not so cool observations by Anindo Sen, a passionate Kolkatan. Kolkata is likely to feature prominently on this blog, just as it is likely to feature the personal preferences - as far as films, books or music or other finer aspects of life are concerned.
Today being World AIDS Day, I am going to talk about a brilliant bouquet of short films that I have had the privilege to see on UTV W...
Saturday, October 13, 2012
Thirsty? Asks the campaign.
Thirst for what, you may ask.......
Well, it could be a campaign for anything,
not necessarily for some cola or bottled drink, which earlier would have been looked down upon as conspicuous consumption. Not anymore, since there has been a change in perception for all things that do not fit the description of 'necessary - by definition'. We have grown up as consumers, as they smart marketing men would tells us.
There is a ubiquitous demand for the advertised comforts,
things that quench an artificial thirst of ours.......
a thirst that has been generated by a hype, or a craze,
using our weaknesses, or aggressively targeting the repressed faculties.
The cynics would simply say, we are too stupid to fall prey......
the doomsayers would project a collapse of the old-order
because of a sudden surge of our new found thirst......
the optimists would see newer fantasies spicing up the boring lives......
the pessimists would see the tinge of conspiracy and would even
consider the thirst-manufacturers as the new super-villains working
towards a catastrophe, fulled by their gorging on our natural impulses.
We are no longer thirsty for knowledge - it is staid as a concept!
We are just thirsty for more...... more of madness,
more of mediocrity, more of intolerance, more of shamelessness,
more of the things of a lesser, baser kind!
The more we drink, the thirstier we get..... but naturally.